MATRADE LAUNCHES ENHANCED ETRADE PROGRAMME 2.0 FOR SMES

KUALA LUMPUR, Feb 24  -- Malaysia External Trade Development Corporation (MATRADE) aims to assist local Small and Medium Enterprises (SMEs) to accelerate exports and sustain their global presence through its improved eTRADE Programme 2.0. 

MATRADE chief executive officer Mohd Mustafa Abdul Aziz said the added features of the enhanced eTRADE export facilitation initiative are digital marketing activities and eCommerce related training. 

“With the ever increasing size of the global e-commerce market and despite the current travel restriction, there is no better time for Malaysian SMEs to capitalise on e-commerce platforms to sustain and further accelerate their exports,” he said in the statement today.

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Under eTRADE Programme 2.0, Malaysian SMEs will be offered two schemes of export facilitation initiatives, namely Onboarding Scheme and Digital Marketing and Training (DMT) Scheme, which Mohd Mustafa officially launched during MATRADE's virtual eTRADE Consultation Day session today.

Through the Onboarding Scheme, qualified Malaysian SMEs will be eligible to utilise up to RM5,000 per company in the form of reimbursement for their expenses incurred in onboarding cross-border e-commerce platforms of their choice. 

The SMEs are also allowed to join multiple platforms under the Onboarding Scheme, allowing them to have more options in choosing the e-commerce platforms that best suit their needs and target markets. 

Meanwhile, for the DMT Scheme, qualified SMEs stand to receive up to RM20,000 per company in reimbursement for their expenses in conducting digital marketing activities to promote their products overseas and for e-commerce related training programmes they choose to attend. 

The activities covered under both schemes underline MATRADE’s commitment to realise the aspirations of the Malaysia Digital Economy Blueprint (MyDigital) as eTRADE 2.0 is in line with Thrust 2: Boost Economic Competitiveness Through Digitalisation.

Malaysian SMEs can apply for the programmes beginning March 1, 2021. For more information, please visit www.matrade.gov.my/en/etrade. 

-- BERNAMA