BUSINESS

ADMIRAL.DIGITAL ACQUIRES FRESH SPORTS GROUP TO STRENGTHEN DIGITAL SPECTRUM

17/02/2021 08:39 PM

KUALA LUMPUR, Feb 17  --  Marketing technology consultancy, admiral.digital, has acquired Fresh Sports Group (FSG) as a move to strengthen its consultancy offering across the entire digital spectrum.

Founder of admiral.digital Pieter Van den Eynde said FSG will be renamed admiral.sports and serve under the admiral.digital umbrella, signalling a new chapter in the company’s growth story.

He said the new team brings to the table expertise in brand creation, content development, campaign execution, and business strategy.

“Even prior to the deal, we found the FSG team to be a strong ally, having worked closely with them on multiple collaborations over a number of years and we also recognise that sports technology is an exciting market to dive into with tremendous potential,” he said in a statement today.

Moving forward, he said admiral.sports would play a highly integrated and complementary role, creating a dynamic synergy, fortifying its core business. 

Meanwhile, FSG's co-founder Sam Middlehurst said the immediate focus of admiral.digital would be to ensure the seamless integration of FSG, development of proprietary technologies and continued sales growth.

-- BERNAMA

 

 


 


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