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MATRADE powers #MyAPEC2020 virtual exhibition platform via Fusionex partnership

25/09/2020 03:21 PM

KUALA LUMPUR, Sept 25 -- Multi-award-winning AI and Big Data technology leader, Fusionex has partnered Malaysia External Trade Development Corporation (MATRADE) to power its first ever virtual exhibition,  #MyAPEC2020.

The #MyAPEC2020 Exhibition is being held in conjunction with the Asia-Pacific Economic Cooperation (APEC) 2020 forum, hosted by Malaysia this year. The exhibition was launched by International Trade and Industry Deputy Minister, Datuk Lim Ban Hong.

“I am proud to announce that #MyAPEC2020 is Malaysia’s first virtual exhibition of this scale that has a trade engagement system that allows for business pitching, pre-arranged meetings and webinars,” said Lim. 

“MATRADE will be using this interactive platform to facilitate future virtual engagements between our business community and global buyers.”

Prompted by accelerated digital transformation efforts by various organisations in response to the impacts brought by the Covid-19 crisis, MATRADE has established multiple channels to help stimulate business activities and sustain business competitiveness in the international market. 

In a bid to keep everyone safe, MATRADE has pivoted to a fully digital exhibition, powered by Fusionex technologies, that provides a virtual avenue for businesses and enterprises to convene, converse and collaborate.

In compliance with social distancing regulations and guidelines, Fusionex responded by the innovative utilisation of cutting-edge digital technologies to make manifest the experience of hosting a real exhibition on multiple screens and channels simultaneously.

The platform is also able to create a borderless and seamless experience for people worldwide to attend the virtual event while obtaining actionable insights and gaining a comprehensive panoramic view of the exhibition to understand its impact.


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