BUSINESS

SHOP MALAYSIA ONLINE CAMPAIGN OFFERS MALAYSIANS GREAT BARGAINS - MDEC

07/08/2020 01:29 PM

KUALA LUMPUR, Aug 7 -- Shop Malaysia Online, an e-commerce initiative introduced under the National Economic Recovery Plan (PENJANA) which kicked-off on Aug 1 will run until the end of September 2020.

The Malaysia Digital Economy Corporation (MDEC) said the initiative aimed to motivate more consumers onboard to e-commerce and encourage existing e-commerce consumers to increase their spend with local online sellers.

“Throughout this campaign, discount vouchers will be given out on various e-commerce platforms for consumers to redeem against their online purchases and shipping fees,” it said in a statement today.

The government has allocated RM70 million under PENJANA to implement Shop Malaysia Online, with MDEC as the lead agency to initiate it.

“All the participating e-commerce partners will collectively match the government’s RM70 million, making it a total of RM140 million to drive the various sales promotions under the Shop Malaysia Online,” MDEC said.

The initiative will see the government and MDEC join forces with twenty-two e-commerce partners namely Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli and Zalora to offer Malaysians two months of great bargains.

MDEC’s chief executive officer, Surina Shukri said consumer behaviour has rapidly changed since the COVID-19 outbreak, affecting many e-commerce businesses and how consumers shop online.

“As the nation moves ahead in the recovery phase, supporting local businesses is paramount. Consumers and local businesses’ involvement are essential to the nation’s economic growth and people’s livelihood,” she said.

By helping Malaysian sellers make the digital leap and evolve into digitally-powered businesses, she said MDEC hopes to bolster Malaysians’ confidence to participate in the digital economy and overcome the challenges brought by the pandemic. 

"It is MDEC’s responsibility together with e-commerce partners to lend support in times like this to facilitate the micro, small and medium enterprises’ (MSMEs) shift to e-commerce and help them to navigate in this new business environment,” Surina said.

MDEC expects to further catalyse e-commerce uptake among Malaysian consumers and businesses while propelling them to make the digital leap to succeed in the era of the fourth industrial revolution and achieve shared prosperity for all.

Consumers and local businesses interested in finding out more about the Shop Malaysia Online may visit www.go-ecommerce.my/PENJANA.

-- BERNAMA

 

 


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