LAZADA, WATSONS TEAM UP TO BRING 'BEAUTY ON A BUDGET' CAMPAIGN ON AUG 8

KUALA LUMPUR, Aug 7 -- Leading eCommerce platform Lazada Malaysia has partnered with Watsons Malaysia to bring consumers the ‘Beauty on a Budget’ campaign, an exclusive collaboration with Watsons 8.8 Shopathon in Lazada’s 8.8 Budget Bonanza Campaign.

It said through this campaign, Watsons members could earn eight times Watsons points on 14 selected brands on the Watsons Flagship Store on Lazada and one times point for all other products purchased during the campaign period.

“Shoppers can also look forward to exclusive flash sale deals, RM48 off vouchers and free shipping for those who spend RM100 and above at Watsons Flagship Store on LazMall on Aug 8,” it said in a statement today.

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Chief executive officer Leo Chow said the campaign would feature “price off” deals on some of Watsons best-selling beauty brands, including Maybelline, Wardah and Safi, bringing women the best in beauty at affordable prices and helping them to stay radiant even during the new normal.

"This one-day special Beauty on a Budget campaign is the start of a long-term partnership we are forging in the coming months.

"We hope to provide a seamless shopping experience for all Watsons members to enjoy exclusive rewards on Lazada, and bring quality beauty and wellness products to consumers at affordable prices during this tough period," he said.

Watsons Malaysia managing director Caryn Loh said the collaboration extends the exclusivity and convenience of online shopping and earning Watsons points with the Watsons member card when shopping in Lazada.

Meanwhile, Lazada said its 8.8 Budget Bonanza Campaign would also feature a host of brand mega offers, flash sales and exclusive deals this August. 

It said consumers could expect selected fresh groceries at only RM5.90 and free shipping on Aug 8 with a minimum purchase of RM40 on Lazada.

“All items are hand picked, fresh and will be delivered directly to customers’ doorstep,” it said.

It said on top of these deals on fresh groceries, consumers could also check out ‘Jimat Borong’ deals which would feature a host of exclusive promotions on favourite essentials and products on Aug 8. 

“Consumers can now utilise and maximise the RM50 Touch ‘n Go ePENJANA wallet credits on Lazada while new Lazada customers will enjoy an additional RM12 voucher when they shop on Lazada with their Touch ‘n Go wallet credits this 8.8,” it said.

-- BERNAMA