BUSINESS

Proptech start up, Didian launches new features for its platform

01/06/2020 04:28 PM

KUALA LUMPUR, June 1 -- Property technology (proptech) start-up, Didian Realtor Sdn Bhd has released new features and services on its Didian platform, Malaysia’s first online business-to-business (B2B) marketplace for primary residential properties to address social distancing norms.

It said this include showcasing virtual viewing of developer projects and virtual training sessions for agents who sign up, allowing over 25,000 registered real estate agents (REAs) and negotiators (RENs) to brief customers easily. 

Available on website and mobile application versions, the platform would help property developers, real estate agents and negotiators to drive the property sales of curated units at projects that are under construction or close to completion.

"As an online platform that helps developers and the real estate fraternity, it was important to accelerate the evolution of the platform to allow for seamless access and transactions between registered estate agents and negotiators with their customers,” said chief technology officer Brian Wong in a statement today.

He said the platform has a more user-friendly feature where agents could now access live price charts, make bookings in real-time, access a fresh supply of projects and manage their client’s progress. 

He said REAs and RENs managed to close about RM45 million in gross development value (GDV) worth in units during the MCO but expected the property market to continue its sluggish growth in the immediate period post-COVID-19.

Meanwhile, the company also launched its inaugural Didian Preferred Partner programme today that allows high performing real estate agencies to leverage additional benefits such as access to selected developer properties, higher commissions and even higher-value marketplace rewards. 

Wong said at the moment the total value of properties currently on the system is valued at close to RM1.2 billion in GDV with over 2,000 units listed.

Participating developers include Sime Darby Property, Gadang Holdings, Paramount Property, MCT, IJM Land, Sime Darby Brunsfield and IOI Properties, Armani Group, and Nadi Cergas Development.

-- BERNAMA


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