DIGI, MDEC COLLABORATES TO HELP SMES LEVERAGE DIGITAL OPPORTUNITIES AMID COVID-19

KUALA LUMPUR, May 28 -- Digi Telecommunication Sdn Bhd and Malaysia Digital Economy Corporation (MDEC) have unveiled Business Continuity Digitalisation (BCD) Programme to help small and medium enterprises (SMEs) mitigate the impact of COVID-19 by leveraging on digitalisation.

In a joint statement today, they said the programme will focus on equipping SMEs with the right knowledge to fully reap the benefit of digitalisation as well as utilise the right digital tools and solutions to get their businesses running seamlessly.

“With a series of activities in the pipeline taking place throughout the year, they said SMEs can look forward to the programme, featuring a series of free webinars and online clinics that will address critical areas for a business’ digital transformation.

“Every webinar will provide practical steps and resources on digitalisation for efficient operations, maintaining sales, engaging customer support and more, especially while we face a once-in-a-generation shift due to the COVID-19 pandemic and change of consumer behaviour,” Digi and MDEC said in the statement.

Registration is now open for the first webinar, which will be held on June 10, 2020.

For more details and to register, please visit www.digi-x.my/bcd

Digi’s chief digital officer Praveen Rajan said the Movement Control Order (MCO) has driven many SMEs to leverage on digital means to remain in operations, from e-commerce to managing their workforce remotely, setting a ‘new normal’ in how businesses operate.

“What we hope to achieve with our BCD Programme is to help SMEs adapt to this changing landscape,” he said.

Meanwhile,  MDEC’s chief executive officer  Surina Shukri said many SMEs are still experiencing supply-chain interruptions and difficulties in operating the business.

“To ensure businesses can overcome these challenges, MDEC and Digi are collaborating to provide the necessary digital tools and support that SMEs need to continue running their business in this current situation.

“This will certainly help SMEs accelerate their recovery and enable them to adapt successfully in the post-MCO era. Together, we are targeting over 5,000 SMEs to benefit from the Programme including the digital workshops, “ she added.

-- BERNAMA