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BUSINESS

MDEC eyes 20 pct e-commerce growth by 2020

14/08/2019 07:43 PM

KUALA LUMPUR, Aug 14 (Bernama) -- Malaysia Digital Economy Corporation (MDEC) Sdn Bhd aims of achieving a 20 per cent growth year-on-year in the e-commerce sector by 2020 from 12.5 per cent in 2017.

MDEC director of e-commerce Song Hock Koon said he was optimistic that the target could be achieved with continued intervention by the government that began in 2017.

He said before the government intervention, the e-commerce contribution to the gross domestic product recorded a growth close to 11 per cent.

"But, with the National E-Commerce Strategic Roadmap in place, we hope this figure will double in 2020 as the plan helps them reduce their cost.

"Besides that, consumers can also benefit and save money with various promotions and campaigns by the e-commerce platforms to attract buyers," he told reporters at the launch of Shopee's 9.9 Super Shopping Day here, today.

Meanwhile, on the online sale event #MYCYBERSALE that is entering its sixth year, Song said the National ICT Association of Malaysia (PIKOM) would continue to organise it with higher participation from merchants and buyers.

"Last year, the gross merchandise value (GMV) achieved was RM390 million," he said.

He added that they were targeting higher GMV and regional participation from other countries, including Thailand and Taiwan.

-- BERNAMA


 


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