Rukun Negara

The details of the packages are as follows:
Services SUPER PLATINUM
RM500,000.00
(LIMITED TO 2 COMPANIES)
PLATINUM
RM50,000.00
(LIMITED TO 4 COMPANIES)
Editorial 10 minutes of Dual Live Instagram - Bernama Host with Client Representative. 3 news coverage
TV
  • 21 spots of 30-second video recording reciting the Rukun Negara by CEO.
  • Client appearence;
    • 1 Ruang Bicara (Bahasa Malaysia)
    • 1 The Nation (English)
  • 10 crawlers for 30 days.
  • 40 spots of 30-second Television Commercial.
  • 56 spots of 2 types of interrupters-4 times per day for 14 days.
  • Product placement or brand positioning during;
    • 1 Ruang Bicara (Bahasa Malaysia)
    • 1 The Nation (English)
  • Company Logo in End Credits for Launching Ceremony.
  • 21 spots of 30-second video recording reciting the Rukun Negara by CEO.
  • Client appearence;
    • 1 Ruang Bicara (Bahasa Malaysia)
    • 1 The Nation (English)
  • 10 crawlers for 30 days.
  • 40 spots of 30-second Television Commercial.
  • 56 spots of 2 types of interrupters-4 times per day for 14 days.
  • Product placement or brand positioning during;
    • 1 Ruang Bicara (Bahasa Malaysia)
    • 1 The Nation (English)
  • Company Logo in End Credits for Launching Ceremony.
Radio
  • 2 news coverage.
  • 1 Talkshow (FB Live).
  • 30 spots Live Read/ PSA/ Promo.
  • 14 spots of 2-minute capsule-2 times per day for 7 days.
  • 2 news coverage.
  • 1 Talkshow (FB Live).
  • 30 spots Live Read/ PSA/ Promo.
  • 14 spots of 2-minute capsule-2 times per day for 7 days.
Digital Media
  • CEO's quotes on patriotism / unity with photo mugshot - poster publishing at BERNAMA.com microsite for 30 days.
  • 30 days publishing of 30-second video recording reciting the Rukun Negara by CEO on BERNAMA.com microsite and one time sharing across social media (FB, Twitter, IG).
  • 1 month banner at BERNAMA.com Berita Utama with size 970x90 pixels.
  • 1 month banner at BERNAMA.com microsite.
  • 5 postings on BERNAMA's Social Media (FB, Twitter, Instagram).
  • CEO's quotes on patriotism / unity with photo mugshot - poster publishing at BERNAMA.com microsite for 30 days.
  • 30 days publishing of 30-second video recording reciting the Rukun Negara by CEO on BERNAMA.com microsite and one time sharing across social media (FB, Twitter, IG).
  • 1 month banner at BERNAMA.com Berita Utama with size 970x90 pixels.
  • 1 month banner at BERNAMA.com microsite.
  • 5 postings on BERNAMA's Social Media (FB, Twitter, Instagram).
Others
  • 10 units-Press release distribution. (drafted by client)
  • 10 units-Photo distribution (related to the press release).
  • 10 units-Press release distribution. (drafted by client)
  • 10 units-Photo distribution (related to the press release).
Sponsorship RM500,00.00 RM50,000.00
Total Media Value RM1,046,250.00 RM432,500.00
Services GOLD
RM25,000.00
SILVER
RM10,000.00
BRONZE
RM5,000.00
Editorial 2 news coverage N/A N/A
TV
  • 21 spots of 30-second video recording reciting the Rukun Negara by CEO.
  • Client appearence;
    • 1 Ruang Bicara (Bahasa Malaysia) or The Nation (English)
  • 5 crawlers for 30 days.
  • 15 spots of 30-second Television Commercial.
  • 40 spots of 1 type of interrupters-4 times per day for 10 days.
  • Product placement or brand positioning during;
    • 1 Ruang Bicara (Bahasa Malaysia) or The Nation (English).
  • Company Logo in End Credits for Launching Ceremony.
  • 15 spots of 30-second video recording reciting the Rukun Negara by CEO.
  • 1 crawler for 10 days.
  • Company Logo in End Credits for Launching Ceremony.
  • 1 crawler for 5 days.
  • Company Logo in End Credits for Launching Ceremony.
Radio
  • 1 news coverage.
  • 20 spots Live Read/ PSA/ Promo.
  • 10 spots Live Read/ PSA/ Promo.
  • 6 spots Live Read/ PSA/ Promo.
Digital Media
  • 30 days publishing of 30-second video recording reciting the Rukun Negara by CEO on BERNAMA.com microsite and one time sharing across social media (FB, Twitter, IG).
  • 1 month banner at BERNAMA.com microsite.
  • 3 postings on BERNAMA's Social Media (FB, Twitter, Instagram).
  • 30 days publishing of 30-second video recording reciting the Rukun Negara by CEO on BERNAMA.com microsite.
  • 2 postings on BERNAMA's Social Media (FB, Twitter, Instagram).
  • 1 month company logo banner at BERNAMA.com microsite.
  • 1 month company logo banner at BERNAMA.com microsite.
Others
  • 2 units-Press release distribution. (drafted by client).
  • 2 units-Photo distribution (related to the press release).
  • 1 units-Press release distribution. (drafted by client).
  • 1 units-Photo distribution (related to the press release).
N/A
Sponsorship RM25,00.00 RM10,000.00 RM5,000.00
Total Media Value RM260,000.00 RM87,750.00 RM19,100.00
Notes
  1. The prices are inclusive of 6% sst.
  2. All the services from the Super Platinum package must be utilized by 6th July 2021 (1 year contract).
  3. All the services from any of the packages must be utilized throughout the campaign duration (7th July 2020-16th September 2020).
  4. Unutilized services after the campaign must be utilized by 31st December 2020.
  5. Payment must be made in advance.
  6. Materials to be provided by client. Eg; Logo, wordings for crawlers, Live Read/ PSA/ Promo; etc.
  7. Press release to be drafted and provided by client.
  8. Photo with caption to be provided by client in high resolution and in jpeg format.
  9. The wordings for crawlers is between 10-12 words.
  10. Effective Press Release Writing Training will be conducted at BERNAMA.
  11. BERNAMA reserves the right to decide on the materials to be published / broadcasted.
  12. Ownership of the product placement during the Talkshow belongs to the sponsored company.
  13. The booking for the talkshow programme/news coverage/radio spots must be made 7-14 working days in advance.
  14. TV commercial should have LPF permit.
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