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Media power takes UMT to global heights

Last Update: 15/07/2019

KUALA NERUS,  July 15 (Bernama) -- Universiti Malaysia Terengganu (UMT)’s name and status has grown by leaps and bounds largely due to its strategic collaboration with the media.

At the same time, it  also achieved acclaim for its work in marine research through its publications in the media.

UMT vice-chancellor Prof Datuk Dr Nor Aieni Mokhtar said last year, the university had 936 published articles, the highest number since it was established 18 years ago.

She said this was largely due to the strategic collaboration between the university with various media organisations including the Malaysian National News Agency (Bernama) which has been supportive of local universities.

“The close cooperation with the media has helped place UMT in fifth place in the list of most popular universities and most frequently visited on Facebook with 'likes' from 201,970 people.

"Our objective is to continue this achievement this year, targeting 1,000 news items in the print, electronic and mass media this year,” she said in her speech at the 2019  Media Awards Night  held at the UMT premises here yesterday.

Also present was the deputy vice-chancellor (academic and international), Prof Noor Azuan Abu Osman.

At the event, Bernama won five of the 27 awards in nine news categories. Terengganu Bureau photographer Mohd Khairul Fikiri Osman won the Best Picture (research) Award while stringer Nor Aznida Alias was named as the recipient of the Bahasa Malaysia Online News (research) award.           

In addition, Bernama´s Strategic Writing desk journalist Ali Imran Mohd Noordin won the English Online News (general) award.           

Bernama also topped the Segment/ Television News (research) via Bernama News Channel´s journalist Effa Fazira Azmi as well as the Radio News (research) award via Bernama Radio journalist Wan Nadia Khairani Wan Chik.          Each winner took home a cash prize of RM600 and a certificate of appreciation.




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