Kedah must boost tourism product promotions
Last Update: 10/03/2019
SUNGAI PETANI, March 10 (Bernama) -- The state government is urged to boost further its promotions of tourism products in the state especially related to civilisation, arts and culture to be on par with the rest of the world.
The Raja Muda of Kedah, Tengku Sarafudin Badlishah Ibni Sultan Sallehudin said, for example, the Kuala Muda district had historical remnants which could not be found elsewhere such as at Sungai Batu and the Batu Pahat Temple Complex.
‘’Kuala Muda had the oldest civilisation in the world. Studies by archaeological experts of ancient civilisations such as Mesopotamia, Indus and China have conceded and recognised that the Sungai Batu area has proof of being older than Borobodur in Indonesia and Angkor Wat in Cambodia.
“I feel the time has come for the government through the Kedah Tourism Board to handle all aspects related to tourism in the state,” he said in his speech at the event ‘Majlis Minum Petang’ and the launching of the Arts and Culture Exhibition ‘Menelusuri Sejarah Kuala Muda’ here today.
Tengku Sarafudin said the quarters concerned must be more aggressive and boost the tourism marketing other than improving public infrastructure and providing trained tour guides to lure tourists to Kedah.
‘’Products such as the Merbok batik has a very high potential to be marketed widely to boost the economy of the people. Other cultural activities such as the Mek Mulong, Hadrah and Menora dances and shadow puppets or ‘Wayang Kulit’ can also be raised to the international level so they become renowned like the Namrong dance in Thailand.
‘’With a good marketing strategy, I believe the arts and cultural products like these can contribute towards improving the economy of the people and the state,’’ he added.