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Bank Islam Expects Campaign To Boost Al-Awfar Savings & Investment Account

KUALA LUMPUR, July 1 (Bernama) -- Bank Islam Malaysia Bhd (BIMB) expects its 'Dream-of-a-Lifetime' campaign, starting today to Sept 30, 2013, to increase the customers' uptake of the Al-Awfar Savings and Investment account.

In a statement Monday, BIMB said just as in the previous campaign, the latest promotional initiative also offered Al-Awfar customers the opportunity to win cash prizes of up to RM1 million.

"To date, the bank has secured approximately RM1.54 billion in deposits through Al-Awfar of which 90 per cent are in Al-Awfar Savings Account," it said.

BIMB said the campaign will be opened to all existing as well as new account holders.

"New customers can participate by opening an Al-Awfar account with a minimum deposit of RM1,000 while existing customers will need to add an additional RM1,000 on top of their current balance," it said.

To be eligible for the draw, the account holders needed to maintain a minimum balance of RM1,000 in their accounts until Dec 31, 2013, it said.

It said each RM1,000 deposited will entitle the customers one entry for the prize draw.

BIMB said the campaign comformed with its business direction, which aimed to boost retail deposits by acquiring new customers while improving the average customer deposit per account.

"It also serves as a motivation for customers to cultivate the habit of saving on a regular basis," it said.

-- BERNAMA


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