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BSN Expects Customer Base To Grow By 10 Per Cent

KUALA LUMPUR, Nov 17 (Bernama) -- Bank Simpanan Nasional (BSN) expects its customer base to grow by 10 per cent from 7.5 million with the launch of Internet banking services next year, general manager and chief executive officer Datuk Adinan Maning said Tuesday.

The bank, which has invested RM5 million to set up the system, is targeting to roll out the services in the first quarter of next year after approval from the authorities, he said.

"The services will help us reduce operational costs as well as attract more new customers within a year of operation," he told reporters after signing a memorandum of understanding (MoU) with Cyber Village Sdn Bhd here.

Its Internet banking system, myBSN.com.my, will be built by Cyber Village, driven by IBM's Websphere Application Server and DB2 technologies and IBM's BladeCentre platform.

Among the services under myBSN.com.my are online bill payments, prepaid reloads for mobile phones, fund transfers, premium saving certificate purchases, and online applications for credit cards.

Adinan said myBSN.com.my would become an additional tool for BSN to meet the financial needs of Malaysians across the country, besides its network of 376 branches and 705 automated teller machines (ATMs).

He said a dedicated call centre would be set up to manage customer enquiries for the new services, adding that 103 Internet kiosks would be made available at its zonal offices and state branches nationwide.

BSN will conduct awareness campaigns such as giving briefings at the branches or community centres early next year to educate customers on the new services, especially those in rural areas, Adinan said.

"As a community bank, we want all our customers, especially those in rural areas, to be able to utilise this alternative channel," he said.

Adinan said funds transfer and bill payments conducted through Internet banking had seen an increasing trend.

The total volume of cashless payments undertaken via Internet banking was 402.6 million in 2008 which amounted to RM624.4 billion, he said, citing the Bank Negara Malaysia Financial Stability and Payment Systems Report.

-- BERNAMA


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CLOSING, THURSDAY, OCT 23
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Source: Bank Negara Malaysia


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