- Yamaha To Continue Passion, Commitment For Motorsports
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Yamaha To Continue Passion, Commitment For Motorsports

Last update: 04/02/2014
SEPANG, Feb 4 (Bernama) -- The Yamaha Motor Co Ltd (Tokyo) Tuesday night announced their season's direction and policies in motorsports, especially in the MotoGP World Championship.

"Motorsports is in Yamaha's DNA and challenging ourselves through them has been an integral part of our corporate culture for over 50 years. Motorsport participation is also a direct embodiment of our brand slogan 'Revs your Heart'.

"The three basic policies of our racing activities are branding, feedback of technology and promotional activities. We will put them into action on a global level," said its Representative Director and Senior Managing Executive Officer, Takaaki Kimura in the Yamaha Motorsports press conference, here Tuesday night.

Also present at the press conference were Jorge Lorenzo and Valentino Rossi from the Yamaha Factory Racing team and Bradley Smith and Pol Espargaro from the Monster Yamaha Tech 3 team.

Among the basic policies introduced by Yamaha is positioning its motorsport activities, the race series for the 2014 season and the Yamaha riders and teams that will be competing in them.....


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