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The 3 Key Drivers Impacting Megatrends - Technology, Customisation and Sustainability

Last update: 10/10/2019
LONDON, Oct 10 (Bernama) -- Technology, customisation and sustainability are the three significant drivers impacting the eight key megatrends identified by Euromonitor International.

By the end of 2019, 72% of the global household population will own at least one smartphone, with more than 100 million online users located in China and India alone, making technology one of the key megatrends’ drivers. “Technology has become such a big part of everyday life that the word ‘Nomophobia’ has been given for the irrational fear of being without a mobile phone,” says Alison Angus, head of lifestyles at Euromonitor International.

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