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Bomboloni doughnut latest trend in Negeri Sembilan

Last update: 09/07/2019
NILAI, July 9 (Bernama) — A special mix dough known as ‘Bomboloni’, Italian-style doughnuts stuffed with various flavours with a difference that melt in your mouth, is among the uniqueness and attractions that have become the latest trend with Negeri Sembilan, Bangi, and Kuala Lumpur residents.

The ‘Bomboloni Gebus’ entrepreneur, Hafidzan Mohamad Zainuddin, 23, said he did not expect to receive a hugely overwhelming response until customers were willing to queue to buy his doughnuts at his stall near Jalan Desa Jasmin here.

“Before I opened my stall, I made these doughnuts and delivered cash on delivery (COD) since last February, and decided to open a stall in May.

“I did not expect until today that customers were willing to queue for hours in long lines to be able to grab the doughnuts, even before the stall opens,” he told Bernama when met here recently.

Sharing on his experience in venturing into the business, Hafidzan said he started a COD food business by selling shell out and western food around the year 2017.

“Looking at the response from my customers who were more comfortable to order food via COD, I thought of adding another food in my menu, and I chose this sweet-snack doughnut.

“I enrolled in a pastry class to gain knowledge on how to make doughnuts. After receiving the basics on how a doughnut is made, I modified it according to my taste and current needs,” he explained.

In addition, he added the Bomboloni doughnut business which was established with a business partner and started with eight flavours before adding another nine more cream-filled including durian, red velvet cheese, and Nutella.

“A day's sales can reach up to 1,500 pieces with the price ranging from RM1 to RM2.30 after the stall opens at 4.30pm, and the doughnuts will be sold out by 6pm,” he said, adding his stall opens daily except for Tuesday.

Hafidzan said he limited the purchase per customer to only three containers consisting of six doughnuts each to ensure others did not go home empty-handed.

Meanwhile, a customer Rahimah Zulkifli, 34, praised the Bomboloni’s uniqueness of being fluffy and almost melting in the mouth when eaten.

“I came to know about Bomboloni because my working colleagues started to tell me about this doughnut at the office, and one day, I went to the stall. I was unable to purchase because it was sold out.

“The next day, I cam earlier and even that, many people were already queueing for the tasty snack. I waited eagerly for more than 10 minutes to buy the special Bomboloni doughnut,” she said, adding it’s one of the best doughnuts around.


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