Chong Chieng Jen (File pix)
KUALA LANGAT, June 26 (Bernama) -- Local food and beverages (F&B) operators have been urged to keep pace with the current technology in order to remain competitive.
Deputy Domestic Trade and Consumer Affairs Minister Chong Chieng Jen said the F&B entrepreneurs should also utilise internet platforms, such as online food ordering and delivery applications.
“The trend of ordering food online is increasing and therefore there is a need to make use of it as about 87 per cent of Malaysians have access to the internet. It has great potential to provide good returns.
“Those who cannot adapt to the technological change will be left behind,” he said when delivering his speech at the ‘Rocking Retail and F&B 2.0 - Going Beyond Borders’ forum here today.
At the event, Chong also launched 50 local brands into the JD Malaysian Pavilion, which was handled by JD.com, China’s leading one-stop e-commerce platform.
Meanwhile, JD Retail Solution’s senior vice-president Alexander Henrik Kremer said the food products and fruits from Malaysia were a big hit in China.
“For example, during a pre-sales launch on June 10 for Musang King durian or Mao Shan Wang from Malaysia (on the JD.com), we saw over 12,000 orders for the spiky fruit within 10 hours.
“The demand for food products and fruits from Malaysia is on the rise, and Pavilion Malaysia will provide the right platform for the exposure of Malaysian products to consumers in China,” he added.