KUALA LUMPUR, Feb 23 (Bernama) -- The eighth edition of the award-winning publication, 'Communicating: A Guide to PR in Japan' will be available on general release from this March 1.
In announcing this today, Dentsu Public Relations Inc. under Dentsu Group, said the guidebook would be published in both paperback and digital versions by Wiley Publishing Japan, a subsidiary of United States-based John Wiley & Sons.
It was compiled and edited by an international team of communications professionals, since its first publication in 1988, and has consistently offered an in-depth English-language exploration of Japan's complex communications ecosystem.
The eighth edition has been updated and expanded significantly to address recent developments, particularly in the constantly evolving field of digital and social media.
There are also instructive case studies taken from the local experiences of international brands like Burberry, IBM, Jetstar Group and McDonald's.
The book is divided into three main sections
part one is on 'Media in Japan', part two on 'Communicating with Your Stakeholders' and the last section is a collection of key Japanese terms, illuminating data on Japan, and useful contact information.
"It is suggested that PR practitioners, business managers, and media studies researchers with an interest in Asia read 'Communicating', which will also be available from April 25 as an e-book via iBooks and other major online retailers" Dentsu PR said in a statement.