KUALA LUMPUR, March 8 (Bernama) -- Malaysia's number two online marketplace, 11street, today announced that 56 per cent of its registered sellers were women selling products across various categories in 2017.
Its chief executive officer, Hoseok Kim said online shopping had proven to be a boon for women entrepreneurs and they were thriving in the e-commerce industry.
"The top category with the highest number of registered female sellers is the health & beauty segment, with 30 per cent of them on 11street selling cosmetics, fragrance, dietary supplements and tools, and skin and personal care items online," he said in a statement, here, today.
Meanwhile, seven per cent of 11street's female sellers are tapping into male-dominated categories including home electronics and mobile, IT and camera.
These data were revealed by 11street in conjunction with International Women's Day, today.
The platform, first launched in Malaysia in 2015, has had a fierce vision to help sellers reach their full potential, particularly women entrepreneurs through its seller development programmes and the 11street Academy.
Kim said, on average, 11street's sellers had witnessed an increase in sales revenue by 15 per cent to 20 per cent within six months of completing the courses under the 11street Academy, the nation's first certified e-commerce certification platform.
"Many of the women entrepreneurs have outperformed the average benchmark, and some have even doubled or tripled their sales performance," he said.
11street, established in Korea in 2008, is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, visit www.11street.my.