By Prof. Madya. Dr. Sara A/P Chinnasamy
Assoc. Prof. Dr. Sara Chinnasamy, a Politics and Social Media Analyst from Universiti Teknologi Mara (UiTM) shares some insights on the role of media in general elections.
KUALA LUMPUR (Bernama) -- The upcoming 14th General Election (GE14) will be a 'Facebook Election' due to the social media platform's popularity in sharing information on the developments in the country's political landscape compared with other platforms like Twitter and Instagram.
World Internet Stats states that the Malaysian population is breaching the 31 million mark with 20 million of them being Facebook users. This shows almost two thirds of our population use Facebook to channel or share information online and during election the use of this media will increase many fold.
Its popularity is also closely related to the myriad of contents that could be shared through the platform compared with the others, including the online mainstream media, private media, personal blogs, interactive videos or personal videos uploaded by netizens and other elements uploaded and shared many times over.
The United States was the first to witness an ?Internet election' in 2004 where information was predominately communicated through emails by the campaign workers of the presidential candidates to get across to the voters in different areas.
In the subsequent presidential election, in 2008, the 'social media election' phrase first appeared with former president Barack Obama's campaign volunteers getting on the Twitter and Facebook bandwagon.....