BERNAMA.com - Helping Local Brands Tap Into The International Modest Fashion Industry
malay english mandarin arabic espanol fb tw ig

FEATURES NEWS


Helping Local Brands Tap Into The International Modest Fashion Industry

Last update: 13/06/2016
 

The black and white
By Nurul Halawati Mohamad Azhari

JAKARTA (Bernama) -- The recently concluded Muslim Fashion Festival (Muffest) at Plaza Selatan & Tenggara Senayan in Jakarta, Indonesia witnessed six Malaysian brands pitching for a share in the modest fashion niche market.

The six brands were Ainibakker by Nor Aini Bakker, Yans Creations by Yani Bakhtiar, I Love Wirda by Wirda Adnan, Azura Couture by Azura Mazaruddin, Durrah Jewellery by Durrah Khalil and Sara J by Sara Jamaludin.

Throughout the 5-day Muffest exhibition from May 25-29 themed #ScreenshootTheLook, these brands attracted thousands of local and international visitors including trade buyers, representatives of fashion houses, international media, and as well as members of the public.

Malaysia External Trade Development Corporation (Matrade) and STYLO International facilitated the participation of the six brands at Muffest that is seen as the prelude for the Malaysia Fashion Week (MFW) & Intrade 2016 in November in Kuala Lumpur.

MUFFEST SETS THE STAGE

According to the Chief Executive Officer of Matrade & Co-Chairman of MFW & Intrade 2016 Datuk Dzulkifli Mahmud, Muffest has set the stage for local designers highlight modest fashion at MFW.....

 
 
 

       Previous Top Story