BUSINESS

QSR BRANDS OPENS KFC'S 700TH OUTLET

19/09/2018 02:02 PM

SEREMBAN, Sept 18 (Bernama) -- QSR Brands (M) Holdings Bhd (QSR Brands), Malaysia’s sole operator of over 1,080 Kentucky Fried Chicken (KFC) and Pizza Hut restaurants, today launched the country’s 700th KFC outlet in Bandar Sri Sendayan here.

The event, which was graced by Yum! Brands, Inc. Chief Executive Officer Greg Creed, marked QSR Brands continuous expansion strategy throughout the country.

US-based Yum! Brands, Inc. is the owner of the KFC and Pizza Hut brands.

QSR Brands Managing Director Datuk Seri Mohamed Azahari Mohamed Kamil said the 700th KFC restaurant, which was also Bandar Seri Sendayan’s first, was opened in collaboration with Matrix Concepts Holdings Bhd (MCHB), the developer of Bandar Sri Sendayan.

“It symbolises QSR Brands’ positive and optimistic growth in carving our next success, as well as a milestone in enlarging our market share in this highly-competitive fast food restaurant industry," he told reporters here.

He said the new 24-hour KFC restaurant, which could accommodate 170 customers at one time, was equipped with a drive-through counter.

It was built with energy-saving technology and eco-friendly energy features with a rainwater collection system, LED lighting, solar light tube, motion sensor light, and low-emitting glass as part of the company's corporate responsibility initiatives on environmental sustainability, he added.

QSR Brands aims to open 23 KFC restaurants in the country this year and the Bandar Sri Sendayan outlet is its 21st, adding that two more restaurants would be opened by year-end, including one in Jalan Semarak, Kuala Lumpur on Thursday.

MCHB Deputy Executive Chairman Datuk Lee Tian Hock said total cost of construction of the KFC restaurant, including the land price, was estimated at RM3.5 million, and plans were afoot to open two more outlets in Bandar Sri Sendayan in the future.

-- BERNAMA

 


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