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Alibaba Group's Tmall Supports New York Fashion Week: The Shows


Last update: 14/09/2017

NEW YORK, Sept 14 (Bernama) -- Alibaba Group's (NYSE:BABA) Tmall, China's largest consumer platform for brands and retailers, announced that it has become an official partner of New York Fashion Week (NYFW): The Shows, in association with Suntchi, to help U.S. designers and brands leverage Alibaba's scale and technology to reach the China market for the first time.

As part of the collaboration, Alibaba has selected designers from NYFW to be featured in Tmall's 2017 second-annual 'see-now buy-now' fashion show, a global fashion event taking place this October in the run-up to Alibaba's 11.11 Global Shopping Festival, the biggest shopping day in the world. Last year, Alibaba livestreamed this event to seven million viewers and featured more than 50 international brands. By collaborating with Alibaba, leading U.S. designers such as Opening Ceremony and Robert Geller will gain first-time exposure to the more than half a billion consumers visiting Alibaba's platforms.

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