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Allianz Expects To Boost Insurance Penetration Rate


Last update: 17/07/2017

KUALA LUMPUR, July 17 (Bernama) -- Allianz Malaysia Bhd expects its digital initiatives to play a vital role in gaining a higher insurance penetration rate this year.

Allianz Malaysia Bhd Chief Executive Officer, Zakri Khir, said Malaysia would increase investment in digital initiatives to increase competitiveness in the global market.

He said efforts to spur innovation could help Malaysia move up the value chain and increase global market share.

"Take a look at any digital industry that has been growing explosively - it is driven by customer experience and simplicity, not price," he said at a media briefing here today.

Meanwhile, Zakri said, Allianz had collaborated with 16 companies in tandem with its digital initiative within Asia.....