Increasing Corporate Awareness In Carrying Out CSR - Rosmah

KUALA LUMPUR, July 17 (Bernama) -- Awareness to carry out their corporate social responbsibility (CSR) is seen to be growing among the major corporations in the country, said the prime minister's wife, Datin Seri Rosmah Mansor.

She said that based on her observation currently, more major companies were practicing CSR and making the responsibility as an important corporate agenda.

"Looking at the country's economic vibrancy, I see that more companies in Malaysia are capable of 'giving back' to the community through the various CSR approaches. As a whole, when their businesses are making profits, they are able to carry out their CSR," she said.

She said this in her speech at the handing over of Hari Raya contributions from the Malaysian Resources Corporation Berhad (MRCB) to 650 orphans and single mothers, here Thursday.

Rosmah said the government was also of the view that the corporate sector was not only responsible to their stakeholders but also had a role to discharge the responsibility in giving out aid to the local community in efforts to tackle the socio-economic problems of the area where the company was operating from.

"I am also made to understand that the government had set up the Malaysian Corporate Social Responsibility Institute which will cooperate with the various NGOs (non-governmental organisations) to integrate effectively the implementation of CSR in our country," she said.

Citing the giant company such as Microsoft which spent a large allocation in its CSR project that had developed the youths' potentials to achieve their dreams, Rosmah urged the corporate sector to also be in the forefront together with the government to ensure the prosperity of the community was looked after.

She said the merger of the two important entities should be made as the main precondition to raise the people's wellbeing.

"If this was practiced, Malaysia has the opportunity to become the leader in the field of CSR in Asia soon," she said.

Meanwhile, Rosmah who is also the patron of the Permata programme, suggested that the MRCB created a kindergarten for the convenience of the company's employees in getting the services of childminders with quality and early education for their children while they were at work.

She said that the kindergarten could ease the burden of about 60 per cent of the female employees of MRCB in looking for child nurseries that were safe and comfortable.

At the function, MRCB allocated RM230,000 for the contribution including the payment of financial aid of RM5,000 each to 10 orphanages and single mothers organisations in Kuala Lumpur and Selangor.


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