Empower ECER Participants, More Confident About Promoting Their Talent

By Rosmawati Zawawi

KOTA BAHARU, July 17 (Bernama) -- The 1,600 participants who received skills and entrepreneurship training under the East Coast Economic Region (ECER) empower programme in Kelantan, are now having more confident to promote their talent towards generating better income.

East Coast Economic Region Development Council (ECERDC) General Manager, Corporate Communications, Noor Azma Abdul Rahman said the programme introduced in 2011 has thus far trained participants to be courageous towards becoming successful businessmen.

"In reality, they have the skills but do not know how to highlight them. By participating in the programme, they are taught on how to promote their products," she said.

Noor Szma told this to reporters in Kota Baharu, Wednesday night at a breaking fast event with representatives of the media.

She said the participants who previously were involved in small scale businesses, are now encouraged to venture into bigger markets, including in Bazaar Ramadan activity as well as in taking orders from customers.

Meanwhile, a biscuit manufacturer Siti Aishah Che Deraman, 30, said since participating in the programme in May, she felt more confident about handling more orders from the public.

"Previously, I just made the biscuits to be sold on a small scale. But after receiving the mentoring at the Empower ECER programme, it has made me confident about accepting more orders," she said when met at the Bazaar Ramadan in Kok Lanas.

Another participant, Safarah Nor Sahari, 32, said since undergoing the skills training in the making of cakes and pastries under the programme, her interest in the business improved further.

"I now am more skilful in making a variety of cakes and my friends have begun to have confidence in my ability by placing their orders," she added.

Safarah markets her products at the Bazaar Ramadan in Ketereh, Kota Baharu.


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