Malaysian Delegation Market Publications Through TIBF 2014

TOKYO, July 16 (Bernama) -- The Malaysian delegation to the recent 21st Tokyo International Book Fair (TIBF) 2014 in Japan took full advantage of the event to market their publications and penetrate the international book market.

Universiti Utara Malaysia (UUM) senior publications officer Rosma Ishak who was among the delegates, described the fair as a valuable opportunity for Malaysia to expand its network in the publication field particularly with Japan.

"The Japanese wanted books on halal product and restaurant management, and Islamic banking, which are relevant to UUM's expertise. They are also interested in business management, tourism and history books related to Japan," she told Bernama when met at the four-day event from July 2 to 5.

The delegation led by the Malaysian Institute of Translation & Books comprised 20 local companies who brought with them an assortment of 1,500 book titles.

Meanwhile, Pelangi Publishing Group managing director Samuel Sum said the company was looking at greater cooperation with Japanese publishers in the e-book market.

He said e-books were becoming an important source of earnings for the company which undertook the endeavour to market them three years ago.

"Our future plan is to expand our e-book market and this year we expect to market them overseas through our subsidiaries, Pelangi Publishing Thailand and Pelangi Publishing Indonesia," he said.


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