Siemens Vows To Be Development Partner For Brunei

BANDAR SERI BEGAWAN, Sept 3 (Bernama) -- German engineering giant, Siemens AG, which is celebrating 15 years of its presence in Brunei, vows to be the local partner of choice to elevate Brunei's development towards becoming an accomplished, sustainable and dynamic economy by 2035.

Its regional chief executive officer, Dr Armin Bruck, said he hoped the company could play a part in Brunei visualising its target for Vision 2035. "Brunei is the key market for Siemens in Asean.

"Siemens will be a longstanding partner to help Brunei achieve its long-term sustainable growth, high profitability and productivity through its expertise in electrification, automation and digitalisation," he said at the Siemens Brunei customer gathering here Wednesday.

Officials from the German Embassy to Brunei, business partners as well as Siemens customers graced the function, together with representatives from Siemens Brunei, Malaysia and Singapore.

Bruck said Brunei was a key market for the company's growth strategy in Asean and Siemens would continue to engage and expand here, to show its confidence in the nation's capabilities today and its promise tomorrow.

The sultanate, in its long-term development plan, "Wawasan Brunei 2035", targeted three main areas -- the people that are highly educated, skilled and successful, with a high quality of life and the country having a dynamic and sustainable economy, he said.

"Siemens loves to have a close dialogue with the stakeholders for a sustainable economy, align with Brunei's Vision 2035, which matches pretty much with Siemens' vision to provide sustainable technology which means green technology.

"We have outstanding success in green technology with Siemens ranked number one in the Dow Jones Sustainability Index. The company's top position underscores its uncontested leadership in sustainability," he said.

With Brunei anticipated to continue on a steady and strong growth trajectory, Bruck said, the sultanate would undergo rapid advancement in terms of education, economics, security, institutional development, local business development, social security, environmental and infrastructure.

"As Brunei works towards its Vision 2035, Siemens wants to come alongside and provide the necessary innovative solutions and expertise that will help build the nation. Wherever Siemens go, we come to stay," said Bruck.

Since its inception in 1999, Bruck said, Siemens has been a beneficiary of Brunei's foreign direct investment and business policies, which had created a conducive environment for the company to contribute to the nation's overall growth.

Bruck said Siemens' long history in the region - 142 years in China, 147 years in India, 159 years in Indonesia, 115 years in Malaysia and 106 years in Singapore -- was testament to the commitment that it made to governments, companies and customers in Asia.

Brunei has also contributed well to Siemen's regional turnover, with an average business volume of 20-30 million Euro year on year, he said.

Meanwhile, Bruck announced the appointment of Kamaljit Singh as Siemens' country manager for Brunei, with effect from Oct 1.

Kamaljit, has been with Siemens AG since 2011.


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