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July 29, 2009 23:03 PM

Malaysia's Largest Mobile Lifestyle Event In October

KUALA LUMPUR, July 29 (Bernama) -- Malaysia's largest mobile lifestyle event, GoMobile 2009, will be held in October to provide visitors the experience of mobile broadband.

This year's theme is "We Are The Mobile Generation".

The main organiser, CommTechAsia Sdn Bhd, said the GoMobile Expo would be held at Kuala Lumpur Convention Centre from Oct 23 to 25, the GoMobile Conference at Istana Hotel on Oct 20 and the Mobile World Star Awards and Gala Dinner on Oct 21 at the same hotel.

This year's expo was expected to attract 100,000 visitors compared with almost 60,000 last year, it said.

"Not only the visitors will enjoy great bargains and offers of handsets, accessories and packages, GoMobile will also feature daily mobile lifestyle fashion shows and appearances by music artistes," CommTechAsia director Kashminder Singh told a press conference here Wednesday.

"We hope that through this showcase of mobile lifestyle in action, more Malaysians will embrace these mobile broadband technologies and help the nation achieve its target of 50 percent broadband household penetration by 2010," he said.

Multimedia Development Corporation (MDeC) vice president Kamil Othman said the launch of GoMobile was timely as the demand for mobile broadband was increasing.

"The industry players have projected that demand for mobile content will grow at a value of RM1.5 billion," he said.

MDeC is GoMobile 2009 strategic partner while Maxis is Pinnacle Sponsor, Yellow Pages Malaysia is Diamond Sponsor and Ericsson is Gold Sponsor.



-- BERNAMA

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