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April 14, 2009 15:51 PM

KFC To Invest RM32 Million In 40 New Outlets

KUALA LUMPUR, April 14 (Bernama) -- KFC Holdings (Malaysia) Bhd plans to invest RM32 million to open 40 new outlets this year, mainly in small towns and the East Coast.

Each outlet will cost about RM800,000, said managing director Jamaludin Md Ali at a press conference here today.

"We are aware that more competitiors are coming into the industry, therefore we target to open up more outlets, especially in small towns, to improve performance and to be assured of the number one position in the industry," he said.

With the additional outlets, the number of KFC quick service restaurants will increase to 481 from the current 441 nationwide.

KFC division president Wong Sooi Kheong said the company had opened six new outlets, including one in Sabah, in the first three months of this year.

He said for the proposed new outlets, the company planned to have one each in Sabah and Sarawak.

Wong said that KFC was not considering raising its fried chicken product selling price though the cost of raw materials had increased since the end of last year.

"We understand consumers are more cautious these day when it comes to spending money due to the economic slowdown. Therefore, we have launched value sets which consumers can enjoy from as low as RM5.90," he said.

Despite the lower prices, the food quality was still maintained, he added.

The company today launched a mobile phone service to enable customers to locate any of the KFC outlets nationwide, including those in Sabah and Sarawak.

Jamaludin said the company had invested RM250,000 in the new service, including the advertisements and promotions.

-- BERNAMA

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