| New 'Growing Up' Milk To Be 30 Per Cent Cheaper |
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PENANG, July 22 (Bernama) -- The government will next year announce a new 'growing up' milk product for children above two years of age, which is expected to be 30 per cent cheaper than the current milk price.
The product will be manufactured by a government-linked company whose name Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad declined to reveal.
He said the milk would not be advertised in any media. Instead, it will be directly put on sale in hypermarkets and shopping malls.
"The main reason for the price to be 30 per cent less is because the product will not carry any advertising cost," he told reporters after launching the Malaysian Product Expo at Sunshine Square here Tuesday.
He said the ministry needed more time to prepare the programme, adding that the ministry had identified the producer.
-- BERNAMA
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